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introduction Lloydie grew up by the seaside in the sleepy seaside resort of Eastbourne. At the age of ten his parents decided to get rid of the family television set for the Summer and little Lloydie had to look for another medium to entertain him. It was listening to the radio in the evening of that 80s Summer that made him want to work in radio. He's never lost that passion since. At Bournemouth University he learned to drink and gained a BA (Hons) in Media Production. Lloydie's first fulltime presenting job was in Bristol on evenings at Galaxy 101. While there he played 'Twister' with Justin Timberlake, got a lift from Aqua (remember Barbie Girl) across the Severn Bridge and met a bloke called Dan Morrissey who would be someone he happened upon again later in his career. 'Lloydie's Morning Glory', the breakfast show he conceived and anchored, more than doubled the market share for the station in that time slot but when rival station in town, 2CR FM, offered him a new creative challenge, he decided, sadly, it was time to move on. When Lloydie moved to 2CRFM it was under threat in the ratings. Within a year, however, ratings were up and he was nominated for the prestigious 'Best Breakfast Show' award at the Sony Radio Academy Awards 2003. In May 2004 Lloydie moved to do the drivetime show at 103.2 Power FM, the commercial station for Hampshire and the Isle of Wight. In June 2005 he joined forces with Dan Morrissey, who he worked with at Galaxy and FIRE, to present a new Saturday morning show called 'Lloydie and Dan's Saturday Asylum'. In it's first set of ratings it increased the audience to Power on Saturday by 56% and overtook Radio One! In 2007 Lloydie made a move into management and, for a year, ran the programming department of 2CR FM. He had great fun back at his former station but knew in his heart that he loved performing too much to make this a permanent move so in October 2008 he joined Trent FM in Nottingham as their afternoon presenter. You can hear him weekdays 1-4pm and weekdays 8am-midday. |
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